Are your international sales meetings less successful than they should be?
Global business does not recognise international borders. Organisations require effective salespeople with the appropriate cross-cultural communication skills to successfully promote the company's products and services in the new and expanding international markets.
Future company prosperity may depend on your ability to manage sales meetings across multiple business cultures.
Selling Globally
Building relationships with customers from other cultures has rewards and risks. One of the biggest risks does not understand the expectations of our global clients. When and how do they want to be approached? Where do you need a significant amount of small talk and where do you get straight to the point? How can you tell if you are wasting your time or if you are getting somewhere? In this course, participants will acquire the knowledge and skills necessary for them to be more effective internationally.
Find out how to...
- Build relationships critical to international success
- Increase the results of their international sales efforts
- Understand the impact of culture on business decisions
- Use effective communication techniques with global customers
Meeting to sell
Global Excellence has the empowering solution -- Selling Globally. This two-day training programme provides essential understanding of the cultural dimension of international sales meetings and provides a practical approach on the key criteria used in making buying decisions -- wherever your sales meeting may be held!
Selling Globally
Delivered by experienced trainers with expert knowledge of cross-cultural communications and international business practices, Selling Globally helps you to examine your own sales 'culture' and effectively transfer your approach to international situations. It will also build your confidence in international sales management through increased awareness of cultural differences and enable you to develop the flexibility that is essential to long-term, profitable international business relationships.
Who would benefit?
Anyone selling or managing salespeople in international markets who requires a flexible
framework to plan and implement an effective approach. Selling Globally will
prove particularly valuable for those involved in new start-up sales and marketing project
teams, joint ventures, mergers and acquisitions, as well as those involved in licensing
and distribution agreements.